P Murali Mohan, Gorepalli village, Nallamana mandal, Kadri district, Andhra Pradesh, says, “When I took the campaign kit home, my parents were very excited and urged me to pass on the message to others. I began speaking to my relatives, friends and people in the community and they respond to me in a positive manner. They hear me out and say what they feel too. We discuss issues at length and try and understand them better. It is critical to elicit community support to end domestic violence against women.”