Eighteen-year-old B Kavitha of Chowdaripatti village, Nalagonda district, Andhra Pradesh, says, “Before becoming part of the campaign, I was accustomed to remaining silent at home and accepting everything I was told. But now I request my father to accommodate my mother’s needs and hear her out so that her opinions can also be taken into account. I have been explaining the contents of the campaign communication material to people in village in the hope that men in other families will do the same as my father. I do not know whether I will succeed but I am trying.”