Twenty seven-year-old Joshua Jayaseelan is a final year post graduate student pursuing social work from the Madras Christian College, Chennai. He became aware of the campaign through his college professors who take an avid interest in it. “We need to give far more attention to such issues. There is need to understand the social reasons behind violence against women; on how to incorporate male perspectives into education campaigns on domestic violence to change attitudes and behavior; and also on how to increase public awareness of domestic violence and human rights through education and the media. As part of my project with World Vision I plan to take the message of the campaign to the villages I work in.”