Twenty five-year-old Chirag Acharya, a professional actor from Ahmedabad, Gujarat, joined the campaign because the issues it addresses are close to his heart. He has acted in Rangla Rangli, Socho Kabhi Aisa Ho To Kya Ho and Ghar ki Char Diwari – plays that raise the issue of violence against women. “Plays can take the message of the campaign to the people and has the power to change them. I speak from experience. I have seen people crying openly during shows that depict domestic violence. The response is dynamic and it overwhelms me. We have managed to create space for taboo subjects in society. In one production, I played a villain who demands dowry. I could sense the hostility among the audience and after the performance they told me how much they despised the character I played.”