Thirty two-year-old Anita Naskar of 24 Parganas works for an outreach programme that is active in 15 districts of West Bengal. “Though the focus is on self help groups, I now take the message of ‘We Can’ to the people I work with. People from all walks of life are familiar with the campaign – rickshaw pullers, students, housewives, chemists, panchayats leaders, police, shop keepers, religious heads and teachers know what is the campaign is about. I see this as my contribution.”