A .Abubecker of Chennai, says, “Self help groups have forged a relationship between financially deprived sections of society and financial institutions in Tamil Nadu. They have a huge presence in out state. Our organisation, an ally of the campaign, works with 365 self help groups and 6,000 women. This is a form of socio-economic engineering that is very essential. We are now taking the message of the campaign to the people through self help groups. The message has reached a large number of people.”