• talk to people around them about gender discrimination and violence in everyday situations regularly and convince them that they can challenge entrenched relations of power within the family and the community and cultivate new cultural practices and identities
• reinforce messages that are simple, understood, affirmative, context and constituency-specific and resonant over a sustained period of time to gather public understanding, strengthen resistance and mobilise support to end abuse against women
• use Change Maker kits to challenge existing ideas and practices, communicate fresh ideas and understand/address resistance to mind change
  use dance, drama, song, puppets, leaflets, posters and a host of methods (described in the section below titled ‘Communicating for Change’) to ensure people’s participation